Laurent Courtines

Led platform product strategy and GTM execution for digital collectibles apps (Star Wars: Card Trader, MLB Bunt, Premier League Kick), building the technical systems and operational infrastructure that enabled physical-to-digital asset vaulting and authentication workflows generating $30M+ annual revenue.

• Built core platform systems powering digital collectibles apps across multiple sports licenses (MLB, NFL, Premier League, Star Wars), creating reusable APIs, data models, and backend architectures that enabled rapid market launches of new collectibles products
• Partnered with engineering leadership on technical architecture decisions, API schema design, and data pipeline optimization—balancing long-term platform scalability with the agility needed for high-stakes market releases tied to live sports events
• Integrated real-time sports data APIs (MLB stats, game scores, player performance) into digital asset authentication and release systems, enabling time-sensitive collectible drops synchronized with live sporting events
• Managed complex data flows connecting physical card authentication systems to digital vaulting platforms, ensuring asset integrity and chain-of-custody tracking for high-value collectibles

• Built internal analytics dashboards giving live operations producers real-time visibility into card economy health, pack release performance, and user engagement metrics—enabling data-driven decisions on collectible pricing, rarity distribution, and release timing
• Created automated workflows and operational tooling for fulfillment teams managing digital asset vaulting, authentication verification, and customer support escalations at scale (thousands of daily transactions)
• Established success metrics and monitoring systems tracking feature adoption, system performance, and operational efficiency—using behavioral analytics to identify drop-off points in the collector journey and optimize conversion
• Owned "operational readiness" for every platform release, ensuring support teams had documentation, troubleshooting playbooks, and escalation workflows before market launch

• Drove end-to-end GTM execution for new collectibles product launches: translated technical platform capabilities into clear value propositions for collectors, coordinated cross-functional teams (engineering, design, marketing, community management), and ensured operational readiness across fulfillment and support
• Partnered with major IP licensors (MLB, NFL, Premier League, Lucasfilm/Disney) to align technical builds with brand requirements and regulatory constraints, converting complex licensing agreements into actionable product requirements
• Established Topps as Top 50 iOS game publisher by revenue through systematic platform improvements, GTM optimization, and operational excellence that scaled digital collectibles from $0 to $30M+ annual revenue (40% YoY growth)
• Led team of 10 engineers shipping platform features across iOS, collaborating on payment processing, App Store compliance, fraud prevention, and data security

• Led $390K gaming activation program with Tencent/PUBG Mobile across 75 locations, managing complex cross-functional operations coordinating publishers, retailers (Walmart), and creator partnerships
• Implemented operational tracking systems and workflows enabling program teams to manage multi-location activations, measure engagement metrics, and optimize performance at scale
• Navigated ambiguity executing both tactical improvements (weekly activation optimization) and strategic planning (12-month program roadmap)
• Partnered with technical vendors on data integration, CRM implementation, and automated reporting systems

• Increased user retention 15% on ML-powered discovery platform through data-driven experimentation and systematic A/B testing
• Collaborated with data science and engineering teams on technical implementations requiring ML model integration and API optimization

• Scaled consumer marketplace platform to 3M+ monthly active users, increasing mobile revenue 15% through systematic A/B testing, funnel optimization, and data-driven product improvements
• Owned product analytics infrastructure using Adobe Analytics and Google Analytics, establishing metrics frameworks for conversion tracking, user behavior analysis, and cohort retention
• Partnered with engineering on technical implementations requiring API integrations, data pipeline optimization, and cross-platform feature parity across iOS, Android, and mobile web
• Translated complex technical requirements into clear product specifications prioritizing user adoption and reducing friction for both business stakeholders and end users

• Drove $4M revenue through strategic product launches; secured Netflix partnership; improved adoption 25% through GTM optimization

Built and shipped 6 production-ready AI projects using Claude, Claude Code, and Vercel — 5 PM workflow tools each anchored to a specific role in my career, plus a fully automated multi-platform content pipeline at scale.

• Gaming ROI Brief Generator ↗ — Sponsorship briefs for gaming/esports brand partnerships (Moonrock)
• Event Recap → BD Email ↗ — Turns event metrics into polished sponsor follow-ups with 3 tone variants (Moonrock)
• Patch Notes → Player Changelog ↗ — Converts developer patch notes to community posts + Twitter thread (Topps Digital)
• Influencer Brief Generator ↗ — Creator partnership briefs with contract checklists for TikTok, Instagram, YouTube, Twitch (AOL Games)
• Feature Prioritization Assistant ↗ — RICE, ICE, and MoSCoW backlog scoring with exec-ready summaries (Topps Digital)
• The Magisterium ↗ — 1,095 short-form catechism videos automated across TikTok, YouTube, Instagram & X. Python pipeline with ElevenLabs voiceover, Fal.ai visuals, and Publer scheduling — 3 posts/day, 365 days, zero manual publishing (AI Content Pipeline)

Stack: Claude · Claude Code · Python · ElevenLabs · Fal.ai · Vercel · GitHub Pages · Publer